ABOUT – Bare Blue

FREE SHIPPING ON ORDERS OVER €100! Please allow additional processing and shipping time during the festive period.


Bare Blue is an eco-friendly online store, based in Dublin, Ireland. 
Be it enhancing your plastic free footprint, making the shift to a zero waste lifestyle, or generally buying into a more sustainable world, we are here to help you with a super array of affordable cosmetic and household products. 
Together we can turn the tide on plastic waste.

You can read more about our guiding principles below. But first, here's some background on us.  


Our founder

Bare Blue was founded by Niamh O'Sullivan, who harboured a dream of one day running her own sustainable store. Inspired by the need for a more minimal life lived with just the bare essentials, the decision to say no to single use, and yes to reuse, the 20-something Dubliner finally took her dream online in October 2020. 

"When I became more aware of the great need to shift to an eco-friendly world,  I was surprised by how easy it was to make this my way of life. That's when I decided to share this with as many people as possible."

The name 'Bare Blue' stems from Niamh's love of the vast sea and craggy coast, its emerald green and deep blue colours mixing and melting to form those perfectly imperfect waves that lick our shores.

Ironically, and according to Irish mythology, Niamh was the daughter of the god of the sea and she was also one of the queens of ‘Tir na nOg’, which translates to ‘The land of eternal youth’.




The way we work

Sustainable sourcing: We only source products that use sustainable ingredients and materials. 

Bare essentials: Bare Blue offers a curated selection of the kinds of cosmetics and household goods you pop into your trolley every week: think toothbrushes, toothpaste, soap, cleaning sponges. We will never tempt you to buy what you don't need.

Natural ingredients: Our entire range is made with natural ingredients and all that we sell is free from chemicals and toxins, ensuring they are as kind as can be to both you and our planet. This allows us to offer a range that is suitable for all skin types and sensitivities.

Cruelty free: Our brand boasts cruelty free products while a large section of our range is also vegan friendly. 

Support Irish: You will find our shop is stocked with items that are made in Ireland, the majority of them handmade and produced by small businesses just like us. So each time you buy from Bare Blue, you are supporting other Irish companies along the value chain.

Zero waste products: We stock products with minimal packaging or no packaging at all. We will only work with suppliers who wrap their wares in compostable and recyclable packaging. 

Plastic-free packaging: We ship your orders plastic free,  using packing materials that we reuse from our suppliers. We even use paper packing tape. Our boxes are recyclable (but we would love you to reuse them first!). 

Education: As you improve your eco footprint, or take the steps towards a more sustainable lifestyle we will enable you and educate you along the way with informative blogs, social media posts and videos to help you grow your awareness.